Comments on: Tending the Public Media Tribe http://gravitymedium.com/2008/03/18/tending-the-public-media-tribe/ exploring laws of attraction for public media 2.0 Wed, 07 Jul 2010 01:46:39 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: John Proffitt http://gravitymedium.com/2008/03/18/tending-the-public-media-tribe/comment-page-1/#comment-66 John Proffitt Tue, 18 Mar 2008 22:19:29 +0000 http://gravitymedium.com/2008/03/18/tending-the-public-media-tribe/#comment-66 Rob -- I think you're absolutely right, and that's the approach I'm taking in rethinking our strategies here in Anchorage. I do think the 1,000 number is totally arbitrary and depending on the scale of your operation, it may not be enough. Maybe we need 5,000 fans. Nevertheless, the core idea seems right for the 21st century -- get that core, that tribe, that committed group, serve them well as a partner (not as a parent) and they will support you. For those of you out there that may not know of the "1,000 True Fans" idea that recently became a meme, you can read the source document from Kevin Kelly here... http://tinyurl.com/32zzlp Rob — I think you’re absolutely right, and that’s the approach I’m taking in rethinking our strategies here in Anchorage. I do think the 1,000 number is totally arbitrary and depending on the scale of your operation, it may not be enough. Maybe we need 5,000 fans. Nevertheless, the core idea seems right for the 21st century — get that core, that tribe, that committed group, serve them well as a partner (not as a parent) and they will support you.

For those of you out there that may not know of the “1,000 True Fans” idea that recently became a meme, you can read the source document from Kevin Kelly here…

http://tinyurl.com/32zzlp

]]> By: eric@evolvor.com http://gravitymedium.com/2008/03/18/tending-the-public-media-tribe/comment-page-1/#comment-64 eric@evolvor.com Tue, 18 Mar 2008 19:54:30 +0000 http://gravitymedium.com/2008/03/18/tending-the-public-media-tribe/#comment-64 Any successful music act EVER had to abide by these terms if they wanted to really live on - look at how many acts that had a hit single and years later were broke and without a career - because they never catered to a loyal fan base. And look at acts like Pearl Jam that haven't topped the "charts" in years - and still sell out every show they play. Any successful music act EVER had to abide by these terms if they wanted to really live on – look at how many acts that had a hit single and years later were broke and without a career – because they never catered to a loyal fan base. And look at acts like Pearl Jam that haven’t topped the “charts” in years – and still sell out every show they play.

]]> By: Rob Paterson http://gravitymedium.com/2008/03/18/tending-the-public-media-tribe/comment-page-1/#comment-62 Rob Paterson Tue, 18 Mar 2008 10:47:08 +0000 http://gravitymedium.com/2008/03/18/tending-the-public-media-tribe/#comment-62 This idea makes so much sense - a variant is find the 1,000 people who Love your station - not the 30,000 - the 1,000. If you can do this you will have created an energetic sun that will pull in more. (Hey Gravity!) The key I think is not to aim for a mass audience but to aim for the committed fans. I see this happening a bit at BPP and Twitter has helped in forming maybe the first 50 -100 fans. I think any station could develop a 1,000 fan person strategy - who are these people and what could we all do together that would knit the group and keep it together This idea makes so much sense – a variant is find the 1,000 people who Love your station – not the 30,000 – the 1,000. If you can do this you will have created an energetic sun that will pull in more. (Hey Gravity!)

The key I think is not to aim for a mass audience but to aim for the committed fans. I see this happening a bit at BPP and Twitter has helped in forming maybe the first 50 -100 fans.

I think any station could develop a 1,000 fan person strategy – who are these people and what could we all do together that would knit the group and keep it together

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