IMA 2008 Audio: Revenue Sessions
March 22, 2008 by John Proffitt · Leave a Comment
I attended the Tech sessions during the pre-conference, but I’m discovering I probably should have attended these instead. There’s a lot to learn below about building web traffic and making money online. I’m glad we’ve got them to share…
- Update on the Basics
(MP3, 29MB, 1:01)- Metrics Basics – Bryan Moffett, NPM
- Sales Strategy Basics – Jacki Weber, DEI
- Making the Case Internally – Angela Lunter, PBS
- Six Strategies and Opportunities: 1. Newsletters
(MP3, 12MB, 0:25)
Mike Bettison, APM - Six Strategies and Opportunities: 2. Audio/Video Podcasts
(MP3, 11MB, 0:23)
Jacki Paddock, CBS Radio - Six Strategies and Opportunities: 3. Multiplatform Packaging
(MP3, 7MB, 0:14)
Dave Shimada, KQED - Six Strategies and Opportunities: 4. Passive Revenue
(MP3, 9MB, 0:18)
Andrea Downing, PBS - Six Strategies and Opportunities: 5. Mobile
(MP3, 10MB, 0:21)
Michael Yoch, NPR - Six Strategies and Opportunities: 6. Castfire
(MP3, 10MB, 0:21)
Anil Dewan, KCRW - A View from the Client Side
(MP3, 27MB, 0:56)
David Shor, Wingman Media
Ginette Wright, Coldwell Banker
Jonathan Josell, Wicked Smart Media - Overview – What’s Happening with National Organizations?
(MP3, 27MB, 0:55)
Angela Lunter, PBS
Bryan Moffett, NPM
Tim Roesler, APM - What Should a Local Station Web Site Be?
(MP3, 43MB, 1:29)
Lynne Pollard, OPB
Josh Berman, KPCC
Bruce Warren, XPN - Getting (Web Site Traffic) to Critical Mass
(MP3, 11MB, 0:23)
Kevin Dando, PBS
If you have any corrections to share, please do! You can post them in the comments or contact me directly.
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For the last 15 years I've done what comes naturally to anyone with degrees in English, earth science and education: I taught high school for a year then worked as an IT pro in healthcare, banking, consulting and government contracting (of course!). But I also spent nearly 5 years in Alaska's largest public media company, taking the traditional radio / TV / statewide news operation online and realizing traffic gains of more than 700% in just 18 months. These days I simply turn over the occasional public media rock and tell you what I see.