Required Reading: Eby & Mundt
May 30, 2008 by John Proffitt · Leave a Comment
You’re probably already following Tim Eby (blog / Twitter) and Todd Mundt (blog / Twitter) online, but if not, or if you missed these recent pieces, be sure to take time to catch up.
It’s About The Conversation (29 May 2008)
Tim Eby had the good fortune to attend a conference in WOSU’s backyard last week and shares some of the insights from the conference that directly apply to public media leaders and organizations nationwide. One of several money-quotes: “We can no longer control the keys to the vehicle and keep our audience in the backseat.” The post includes slides from one of the presentations and a great five-point list of what NOT to do as a media organization in the age of conversation.
What’s Your Twitter Strategy? (29 May 2008)
As I’ve talked about Twitter with my colleagues (and shared article after article), I always get the question, “So what’s this thing for?” Todd Mundt answers this question, but more importantly answers it in a practical, down-to-earth, low-cost, low-impact way — specific to public media. Great, simple advice and reporting on what’s up in Louisville.
Louisville Public Media’s Strategy (28 May 2008)
Here’s a more wide-ranging piece from Mundt that encompasses LPM’s strategic approach to media. This is yet another brilliant, concise document out of Louisville Public Media (the first being their overall company strategy doc I mentioned in February). It’s both incredibly readable and shows a great depth of thinking.
If I’m lucky, I’ll become the “Microsoft” to Mundt’s and LPM’s “Apple” — I’ll fire up the photocopier every time they create an innovative new strategy, change a few names in the document and claim I invented it all!
For the last 15 years I've done what comes naturally to anyone with degrees in English, earth science and education: I taught high school for a year then worked as an IT pro in healthcare, banking, consulting and government contracting (of course!). But I also spent nearly 5 years in Alaska's largest public media company, taking the traditional radio / TV / statewide news operation online and realizing traffic gains of more than 700% in just 18 months. These days I simply turn over the occasional public media rock and tell you what I see.