Alaska public media falling apart
July 1, 2009 by John Proffitt · 16 Comments
Things are tough all over the public media world these days. But if you think you’ve got it bad, you should try working in the Alaska public media world. It’s brutal.
In case you hadn’t heard or figured it out, I was fired from APTI back in March, along with our news director, ostensibly for failing to “align” with the CEO’s preferred — and secret — strategy of merging all the public radio and TV operations in the state into a single company (there are roughly 25 separate companies). We were firings #3 and #4 from a management team of 7, all in less than a year. The GM hired a personal friend to replace us literally the next day. Oh, and the rest of those 7 managers? Only 1 is left, and that position was demoted below management level last year.
So if you’re feeling down about pay freezes, furloughs or being laid off, just be glad you’re not living with this series of unfortunate events (and these are just the ones from memory)…
August 2008
- APTI (Anchorage): Reorganization – General Manager (GM) fires Communications/TV and Development directors; no one hired to replace them
December 2008
- APTI (Anchorage): Award-winning and beloved statewide program, “AK” is canceled, staff terminated
February 2009
- APTI (Anchorage): GM decides a statewide merger of all public radio and TV stations into a single company is the strategy of the future; GM doesn’t announce his intentions to the rest of the company or the other stations in the state — stations that have been suspicious Anchorage would try this one day
- KTOO (Juneau): It’s revealed — privately — that the Juneau-based stations are roughly $250,000 in the hole due to falling underwriting sales and other issues
- KUAC (Fairbanks): It’s revealed — privately — that the Fairbanks stations and statewide TV service (AlaskaOne) lose roughly $1,000,000 per year, but the University of Alaska Fairbanks fills in the financial hole annually
March 2009
- APTI (Anchorage): Strategy change! News/content and broadcasting/web directors fired; GM’s personal friend hired to replace them (a print journalist and professor with no broadcast or public media experience)
- KUAC (Fairbanks): GM quits to take a job out of state; he’s not replaced
May 2009
- KTOO (Juneau): Company scales back operations, eliminating positions and cutting pay/benefits due to cash shortfalls
- APTI (Anchorage): Long-time HR manager and financial analyst (the kind that knows where all the bodies are buried) retires
- CoastAlaska reporters are secretly asked to make reporting contingency plans, in case the statewide news network — APRN, run by APTI in Anchorage — collapses in the new fiscal year due to lack of payment from disgruntled and financially distressed stations
June 2009
- KUAC (Fairbanks): Radio station goes off the air due to busted automation system
- KUAC (Fairbanks): Company is officially reported to be $450,000 in the hole; station cuts staff and more
- APTI (Anchorage): CFO quits to take a job out of state; Director of Engineering quits to take a job out of state; new hire for HR/Finance position quits a couple weeks after starting
- KYUK (Bethel): GM — a nationally-known pubmedia veteran — literally dies on the job, only a few months short of retirement, shocking the station and community
About that last item… I met with and worked with KYUK’s GM a few times. He was one of the good guys. He resurrected the station’s finances and dealt with the privations of living in rural Alaska — a far cry from his decades of work in the Lower 48. I won’t name him here as that’s not really my right to do so — you can look him up if you’d like. But I can say I sure wish he had taken the GM job in Anchorage back in mid-2007. Things could have turned out very differently for a great group of people that have persevered through so many challenges in the last few years. They don’t deserve the chaos they’ve inherited.
Crystal Ball Time
I have no idea what the future holds for public media in Alaska. Public radio — of the rebroadcasting NPR variety practiced in Anchorage — is probably pretty safe, barring straight-up mismanagement. Pubradio gathers a good chunk of change in Anchorage and the cost structure is comparatively light. Public TV is another story. The cost of merely rebroadcasting prepackaged material is excessive and traditional TV production is out of the question for pretty much all the stations in Alaska (without special project funding, which goes to outside contractors anyway).
Internet effects on the business models are definitely coming to urban Alaska, as are demographic shifts that represent brand new media consumption habits for which public media outlets aren’t really prepared, at least not here on the continent’s edge. Those changes will occur slowly, accumulating quietly until, one day, it’s just too late for the old guard to meet the new challenges, and that’s when public media either gets more government funding (a bailout) or it just disappears.
For the Alaska stations, and especially APTI in Anchorage, the biggest problem remains the same one I identified when I started working there in late 2004: You must answer two questions: [1] Who are you? and [2] Why are you here?
Those questions remained unanswered for my entire career in Alaska’s public media world, no matter how many times I asked or how hard I pressed for an answer. (The current GM thinks he answered those questions with a “strategic planning” process everyone regarded as a waste of time.) But without knowing, deeply, the answers to those seemingly-simple questions, it doesn’t matter what “strategy” you have — you’ll drift, you’ll live off the good intentions of past supporters. Without those two answers your future will be created by fate, happenstance, luck and disaster rather than by coordinated effort around a shared, meaningful goal that’s relevant to the world today.
But enough of all that. What happens next in the 49th state’s 50th year? Hopefully nothing worthy of adding to the harrowing list above. Public media up here needs a breather.
And maybe, one day, new leadership.
For the last 15 years I've done what comes naturally to anyone with degrees in English, earth science and education: I taught high school for a year then worked as an IT pro in healthcare, banking, consulting and government contracting (of course!). But I also spent nearly 5 years in Alaska's largest public media company, taking the traditional radio / TV / statewide news operation online and realizing traffic gains of more than 700% in just 18 months. Now I'm the Director of Digital Engagement for KETC / The Nine Network in St. Louis, focused on real and virtual community building around issues of public importance. Learn More
I love this part: “your future will be created by fate, happenstance, luck and disaster rather than by coordinated effort around a shared, meaningful goal that’s relevant to the world today.”
Question: Are you talking about public broadcasting, or our state government?
It just sounds painfully familiar to what a financial advisor told me 30 years ago (back when I had more time to really fail at something):
“If you fail to plan, you will plan to fail.”
Public media in the state, our state government — both seem to lack guiding strategies.
I think businesses and other groups can do fairly well without such strategic thinking, if the world is predictable and doesn’t change much. Inertia, while not a strategy, has its charms. But when the bad times come or the world around you changes, knowing who you are and why you’re here makes all the difference. It may not “save” you, but it gives you a chance.
In public media, NPR is the best example of a company on a mission, and they have a few strategies in play to achieve that mission. PBS, on the other hand, is a study in mission and strategy drift (sorry PBS, but it’s true!). PBS is ultimately doomed unless they can get enough free money (government funding) to sustain the old mission and model.
Anyway, thanks for the comment! I hasn’t thought about the Legislature!
Quite a story – chilling, and not in the weather sense. It’s sad to see the legacy of public media in Alaska fall apart. Thanks for telling the tale. I hope others can learn. Best of luck on your new ventures.
But Wait!! There’s more!! The only real answer is to give the media consumers a choice about where their donations go – like, for instance, maybe — wait, don’t tell me — news?
Sad for me too to be part of all of this
Rob, we were SO fortunate to have had some of your time. Your valiant efforts to help were deeply appreciated. But if a Board and a GM don’t want the advice to stick, it won’t. Really, we shhould apologize to you for wasting your time.
John, the other part of the TV problem here in Fairbanks – most of the outlying areas can’t get the digital signals, and as of right now there’s nothing to be done about it. Who’s going to donate for something you don’t/can’t use?
If I remember correctly, the DTV issues KUAC has were driven by several technical factors, not all of which were in the station’s control. I suspect they’ll fix it eventually, but with tha cash troubles, I wonder how soon.
Chilling indeed. John, I’d love to talk about this before I take off, if you would call.
Right on the money, John. It’s sad that something so many people put their hearts and souls into – and bled over trying to save – something so vital and important is slowly dying from lack of vision. It’s like watching a beloved family member die of cancer – it doesn’t happen overnight, but the pain and deterioration grow a little each day, and the end is inevitable. In the case of APTI, things could still be turned around, but it would take extraordinary vision, courage and leadership, all of which seem to be in short supply…and time is running out.
My time was never wasted – I met you Duncan and Karen
Sorry to learn of the sad state of APTI and of your situation in particular. Visionaries always make such tempting targets.
A brutal biz indeed.
A new, more exiting media infrastructure is emerging. Just a matter of time before it replaces the increasingly failing current order….
Ken, you are too kind. I don’t really think of myself as a “visionary.” More like a person that’s paying attention. No different than you.
Well, there is ONE difference… You’re in a more enlightened organization! WBUR is now and has been doing some great stuff. I’m a huge fan of The ConverStation, in no small part because I want to steal the blog name!
Keep doing that great work you do. Maybe someday I will once again be a public media colleague. There are certainly pockets of fantastic innovation out there. Something good will come from all of this, I’m sure.
John, I worked in the ptv system for 18 years and through it all — I can honestly say that you’ve been one of the few people to clearly articulate the issues and, most importantly, opportunities for ptv’s future. We’ve never met but your blog posts have been so refreshing and RIGHT ON about how the system should respond to the challenges of changing media.
To discover that you were let go is a sad chapter as the story unfolds. You gave many of us hope and you’re the kind of talent the public media system needs. Thanks for all you did and please know that you have many fans out here.
Well, thank you CJ — a wonderful compliment (your check is in the mail – ha!). I’d like to write more, and perhaps I will, but I find myself drifting away, since I’m not in the thick of it every day right now. I worry for public media — there’s such a need, such an unrealized demand for a quality, trustworthy public service like it.
I’ve met so many people in public media, across the country, that are innovative, hard-working and smart as whips but their creativity suffers in organizations stuck, sometimes for good reasons, sometimes not, in the old ways of thinking. They stick with the comfortable and the familiar. They’re unwilling to risk outright failure or admit weaknesses to the public, to their supporters. Outreach is so often limited to asking for money, and on public TV, it’s almost always via “lite” informercials and new age booksellers.
It’s ironic, really. We stand at the edge of a new world, yet so many in public media (and private, too) are desperately trying to make this new world feel like the old world. We’re fighting the flow of history.
History typically wins. I hope some pubmedia leaders switch sides before it’s too late.