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Local TV ad revenue down 27% in Q1-3 of 2009

December 22, 2009 by John Proffitt · Leave a Comment 

For the first nine months of 2009, network TV was down 10.7%, syndicated TV was down 2.8%, and local broadcast TV was down 27.4%, producing a total broadcast TV loss of 15.7%.

via tvb.org

Some of the downturn is the loss of election advertising revenue, but not all of it. I can’t wait to see the 2010 vs. 2009 numbers next year. All predictions are pointing downward, though. If all you do is broadcast, and you don’t really care about building community, this is your future.

Posted via web from jmproffitt

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About John Proffitt
For the last 15 years I've done what comes naturally to anyone with degrees in English, earth science and education: I taught high school for a year then worked as an IT pro in healthcare, banking, consulting and government contracting (of course!). But I also spent nearly 5 years in Alaska's largest public media company, taking the traditional radio / TV / statewide news operation online and realizing traffic gains of more than 700% in just 18 months. These days I simply turn over the occasional public media rock and tell you what I see.

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