Evolution of the cell phone
July 15, 2008 by John Proffitt · Leave a Comment
Hat tip to Erno Hannink for the posting at the wonderful new media blog from Stowe Boyd: /Message.
Not a MacBook Air
April 8, 2008 by John Proffitt · Leave a Comment
Forgive me. I just had to share this.
[youtube fAyBaNwDX8c]
The human rationale for Web 2.0
March 27, 2008 by John Proffitt · Leave a Comment
Tech writer David Pogue has a great little piece up today explaining why using Web 2.0 (interactive) technologies and methods are important for any company. Public media is no different, of course, and if we are supposedly community-focused, then it means even more sense that we open the doors to the public. (It’s always surprised me how little the “public” appears in public media.)
He has a particularly funny example from an internal — yet open-to-the-public — disussion at Microsoft regarding whether the game Minesweeper should be included with Windows.
Bottom line?
Yes, you’ll have to moderate this stuff. Yes, it means spending money with no immediately visible return on investment. Yes, it’s more work for everyone.
But you’ll gain trust, goodwill and positive attention. You’ll put a human face on your company. And you’ll learn stuff about your customers that you wouldn’t have discovered any other way.
Funny how trust comes up first in his list of benefits. Sound familiar?
Tonight at 11… Sweeps can KILL you!
March 9, 2008 by John Proffitt · Leave a Comment
Found via Lost Remote, this Idaho Radio News post includes one of the funniest (and saddest) send-ups of local news promotions in commercial media.
- Sweeps Can KILL You (MP3, about 2 minutes)
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Can you imagine a public radio or public television station doing a promo like this? Of course not — it’s the polar opposite of the public media ethos.
Perhaps one of the ways to define public service media going forward is to declare what we are not.