I still need some time to wrap my head around this. It’s such a new way of thinking for public service media, yet it’s so crucial we start thinking about media as an “experience,” not just something to be passively consumed. If we’re serious about creating positive outcomes for people and communities, immersive and “authentic” experiences will be much better suited to reaching our goals than simply giving people information and suggesting they consider changing their behaviors.

In my particular case, I’m wondering what kind of “gaming” elements can be added for readers of the St. Louis Beacon to keep them more engaged, get them more informed and connect them to each other and positive outcomes for the community. Or how might we offer “points” for participants in upcoming public service media projects we’re going to do at KETC?

In any case, this is a MUST SEE VIDEO. Take the time. It’s well worth it.

http://g4tv.com/lv3/44277