Kodak has for many years been the butt of innovation jokes, but it would appear they’ve survived, albeit changed in many ways. They found their way back to their mission: helping folks capture, store and share important images from life. Prior to the turnaround, they thought they were in the film business.

When I finished chuckling I wondered… What would a video similar to this one look like or sound like if it were being done for the public media industry, say 5 years from now?

Many seem to think we’re public broadcasters (I’ve been lectured on this more than once). Really? We only exist to fill FM frequencies or put pictures into living room boxes? That’s it? God, I hope not. I’d much rather be in the business of going out into the community, capturing stories and information, and sharing all that with the community in a thoughtful and community-developing way. I couldn’t give a rip about FM or TV technologies. Or the web for that matter. Those are all just tools.

In any case, thanks to Howard Weaver for blogging the video, but also blogging some great comments collected at a conference panel with Kodak, P&G and Owens-Corning executives. Weaver’s quick write-up is well worth a visit, especially for the killer quotes provided by the execs.