No one knows exactly what forms public service media companies will take in the future, and it’s likely that several successful forms will appear. But KETC looks to be the first in the nation to have commissioned the construction of a new model.

Paterson has been working with KETC since before the launch of the Facing the Mortgage Crisis project, which started at KETC and then expanded to 30 more public broadcasters across the country with the help of the CPB. He’s been lucky enough to work with CEO Jack Galmiche and crew and to see this transformation up close. The plans — physical and logical — are remarkable.

What KETC is doing is revolutionary in the public broadcasting world. While the particulars may not fit every station nationwide, the themes should. Whether or not each element in the plan is “perfect” is irrelevant — the most important thing is that they’re experimenting, all within a reformulated goal. KETC is getting passionate about public service media, and not merely public broadcasting.

Read that post. It’s insightful and exciting.

WETA – Bringing the heart to Radio – Future of Public Radio
There’s a ton of great insight in this one piece. Given that many stations are in pledge at this time, I found one quote to be especially timely:

Look deep into the idea of Membership and you will find it is usually about if you do this we will do that. Or it may be if you don’t do this we will go off the air. The word Tawdry comes to my mind.

But he’s not really writing about membership or pledge or ratings, in the end. His piece talks about building relationships through shared experiences and values. It’s the essence of “social media” and what we do when we’re at our best today and what we must do to build a sustainable future that has shared meaning for a media outlet and a group of media consumers.

If you want to get a handle on how/why social media will trump mass media in time, this is where you start reading.

The Mystery of Attraction on the web – Luis Suarez
This piece is a little more personal and for public media folks requires a little more reading between the lines. While Paterson describes an experience of meeting a new person via social media tools online (which in itself is fascinating), the real meaning comes later as he discusses how online media is closing the loop on human social patterns that began before recorded history. Technology may in fact be recreating social models that have been broken (by technology) over the past 100 years or so.

I know — that sounds really big and really out there. But be sure to read the piece in full and all the comments. My own experience is beginning to parallel Paterson’s due to three changes in my life: first, I live in a smaller community than in the past; second, I work in public media (which is a tiny community); and third, through online tools like blogs, Twitter and more I’m finding others that are grappling with issues similar to mine and interacting with them. My “community” is deepening at a time when society as a whole is becoming much more shallow.

Some choice passages:

We most of all wish to live in a village – in a tribe – the web enables us to find the best village and tribe possible as it offers us the choice of the whole world to find the best matches rather than having to make the best of our blood and local pool.

…

It means that we have to rethink the whole idea of “local”. My village is made up of people who live all over the world. I have closer ties to them than to most that live 10 miles away from me.

It means that community as far as My Community cannot scale beyond a small town. Otherwise there is too much noise.

It means that those who wish to design for community would be advised to follow the rules of community in real life – In real life, we scale out from those that mean the most to us to the noise.

…

So if you worked for a TV or radio station and you accepted this realty – how would you approach connecting to your city?

For public media folks that wish to move from mass media to social media, these ideas are critical. The tribe — as described here and repeatedly by Seth Godin — is not just some marketing-speak. It’s about shared experience and shared values, and it’s a path to establishing a new and enduring meaning for public media. After all, haven’t we promoted the idea that public media are the beacons of quality in a world of crass quantity?  Well, now we have the chance to live up to the talk.

We won’t be everybody’s best friend, but we can aim to be in the smallest, tightest circle possible with those that share and value our public service ideals.

I’m not sure if I’ll comment any further on the Ken Stern developments directly. Perhaps — it’s definitely disturbing to see this turn of events. But I’d rather wait to see what else comes out in the next day or so. NPR’s reporters have already lifted the veil further today than they did yesterday.

In any case, here’s the full comment left over at Paterson’s site…

Robert — I have some agreement and disagreement with your assessment here.

First is your notion of developing the “system” between NPR and the myriad public radio stations out there. I think that’s a losing proposition, long-haul. Pushing NPR alone toward any given mission is a huge task. Add in a few hundred geographically dispersed and distracted independent entities — each with different challenges and missions that in some ways directly compete with NPR at this time — and you have a royal mess on your hands. Talk about pushing a piece of string.

Stations and NPR will remain at odds so long as they have divergent visions of the future, and so long as any one of them doesn’t instinctively understand how to be successful in that future. Today, only parts of NPR understand the notions you talk about above, and only a handful of stations understand the future in a similar way. So the idea that we can all come together as a “system” is probably not realistic. I hate to say it, and I wish it weren’t true, but that’s the reality I see at the moment.

However, I really, REALLY like your idea of developing this new mission capacity in parallel to / outside of the existing system. There IS opportunity here for collaboration and positive “network effects” from the local to the national and back again. I get goosebumps thinking about the positive things we could do together for our communities and our nation if we worked collaboratively as you suggest — very exciting. It’s just unlikely to develop inside the orthodoxy, as you point out. Today, it appears that the orthodoxy is represented by a portion of the NPR board. They seem to have rewarded innovation with execution.

You also called out some of the new media / tech players out there in the private sector that could help us develop and build a new, parallel public service media and community fabric model. That’s great. I don’t know if those players would be willing to create Public Media 2.0, but I’d like to think so.

I suspect the development of a public service media model for the 21st century will start from two ends. First will be the large players with the money and the national scale to be successful online — ironically, players like NPR. Almost anything these biggest shops do can be successful due to scale. (NPR’s imprimatur can make almost any new media venture quickly successful.)

Then there will be the tiny players in communities across the country. Most likely these will not be the incumbent public broadcasters, who are too married to the old model to change — especially if they’ve been successful in the old model, and especially since the best leadership often goes to the biggest shops. Instead, we’ll see what was hinted at during the IMA conference this year… non-broadcast public service media groups that form on the web first, in small sizes, and grow organically with their “tribe” (as Seth Godin calls it). Over time these small groups can band together naturally using the web as a connective canvas.

The new, small players might be formed by the disaffected innovators from newspapers, local TV, public broadcasters and others — folks that want to serve the public interest first and feel that what we need now more than ever is real community, even if that means creating that community online.

I see tremendous (unparalleled!) potential, as you do. But with this latest NPR announcement, I’m drifting further into the Stephen Hill camp — if you love public media, get out of (traditional) public broadcasting.

The posts so far…

• The Future of Public radio – How Torey Malatia is solving the Innovator’s Dilemma
• Innovator’s Dilemma – Public Media – Sound Familiar?
• Making real progress in Public Media – Acknowledging the Innovator’s Dilemma

I’m expecting more posts soon, probably on KETC‘s work in St. Louis (building community around shared media and history), WOSU‘s work in Columbus (bringing the online community into station engagement), and Ideastream in Cleveland (blending a dual licensee with fellow nonprofits and the community).