Tech / Media / Strategy / Culture
I love John Gruber. So smart, so deeply into Apple’s mindset. Great commentary here from the recent Macworld event in San Francisco. He talks about 10 issues he think Apple needs to deal with, one way or another. Great stuff.
http://c.brightcove.com/services/viewer/federated_f9/55300429001?isVid=1&publisherID=54694250001
“Tune in” to a special Pew Research Center conference on the Millennial generation starting at 9:00am Eastern on Wednesday, February 24.
I’ll be on the road, driving 4,000 miles from Anchorage to St. Louis, unable to watch. But if I were at a computer with a live web connection, I’d totally watch.
Public media companies and leaders need to understand how younger generations view the world. Others, like Jacobs Media, have done a good job with profiling younger folks. But we seem to forget these lessons.
So check out the webcast here.
via blog.twitter.com
So Twitter is up to 50 million tweets per day. I read about half of them. I write the other half. Zing!
Wait… what?
Om Malik posted the following video by Jesse Schell and raved about it over on Giga Om. And rightly so. It’s a 30-minute roller coaster ride of ideas about the “experience economy,” authenticity, gaming psychology, Facebook, and the future of social media and possibly even society.
I still need some time to wrap my head around this. It’s such a new way of thinking for public service media, yet it’s so crucial we start thinking about media as an “experience,” not just something to be passively consumed. If we’re serious about creating positive outcomes for people and communities, immersive and “authentic” experiences will be much better suited to reaching our goals than simply giving people information and suggesting they consider changing their behaviors.
In my particular case, I’m wondering what kind of “gaming” elements can be added for readers of the St. Louis Beacon to keep them more engaged, get them more informed and connect them to each other and positive outcomes for the community. Or how might we offer “points” for participants in upcoming public service media projects we’re going to do at KETC?
In any case, this is a MUST SEE VIDEO. Take the time. It’s well worth it.
Announcement Time!
As of this week I accepted an exciting new position with public service media company KETC in St. Louis, Missouri. Starting in early March, I’ll be their new Director of Digital Engagement.
Historically KETC has been, and to this day is, a public television station in a TV market of roughly 3 million, broadcasting national PBS programming as well as locally-generated shows, some of which are distributed nationally on occasion. Amongst public TV stations, KETC is one of the oldest on record. Seriously — check out their amazing timeline going back to 1954, a full 13 years before the Public Broadcasting Act. Now that is history.
Yet for all that rich history, KETC is becoming something very new today: a public service media company, not simply a broadcaster. Over the past few years they’ve embarked on a remarkable transformation, developing closer relationships with their community and using media to solve problems.
It started with outreach around The War, in which KETC set the national standard for gathering local veteran stories and integrating it with the Ken Burns documentary.
This new way of working and thinking culminated with the local, then national, Facing the Mortgage Crisis, in which the station literally networked nonprofits, government agencies, banks and homeowners in a united effort to slow or even stop the wave of foreclosures hitting the area following the financial meltdown. The project included social media, broadcast, old-fashioned networking, live events and lots of online work. The accomplishment in St. Louis were so impressive the CPB expanded the program to selected stations nationwide.
Now a new project is beginning; one focused on issues around the topic of immigration. They’re even remodeling part of the building to house the new local nonprofit news service — the St. Louis Beacon — and the cross-functional multiplatform digital media team… all together in the same space. And I’ll be there to help.
I can’t tell you how exciting this is. I’ve watched KETC from afar, oftentimes through consultant Rob Paterson‘s postings. This is an opportunity for me to put up or shut up on digital engagement and public service media. And I will do my best, for the good of St. Louis (a town I knew as a child, as it turns out), and hopefully for a broader public broadcasting community looking to understand how to move into what CPB’s Rob Bole calls “public purpose media.”
Sadly, this means I will be leaving Alaska very soon indeed, having lived on the Last Frontier for the past 9 years. The departure is made all the harder because I must leave behind a vibrant social media community I helped create over the past year. That community has gone on to raise money for a friend in need, form a local Ignite chapter and, from what I’m told, a wedding may be in the works. 🙂
So farewell Alaska. I will miss your Chugach mountain skyline and the warm embrace of entertaining and thoughtful friends all too soon.
And hello St. Louis! Let’s make something meaningful together.
found via gigaom.com
Explosive growth in mobile data is the norm in projections these days. I used a chart like this one in a presentation back in December.
It’s hard to imagine a 39X mobile data growth rate in just 5 years. But there it is.
There’s a lesson in here for public media:
More emotional stories were more likely to be e-mailed, the researchers found, and positive articles were shared more than negative ones. Longer articles generally did better than shorter articles, although Dr. Berger said that might just be because the longer articles were about more engaging topics.
via nytimes.com
This follows along comments I made at WOSU this past December: factual news is a commodity — don’t spend a lot of effort on it. Pass along baseline facts, but don’t trump it up as some vaunted public service. Everyone’s doing that already.
Instead, focus on public service media — solving problems and exposing stories that have meaningful impact on the community. Consider the qualities of articles that are passed along, like the ones at the NY Times.
Highly recommended reading.
Radio and television stations all over the country get nasty, crazy and crazy-nasty callers pretty much every week. Most calls are handled by the poor souls that handle “operator” duties in the station. But after hours, the calls go to voicemail. And back from my days in public broadcasting in Anchorage, I would occasionally save those voicemails.
As I was cleaning up some files this weekend, I ran across these two callers. They never identified themselves (thankfully), but they had some choice words for our station.
October 2008 — What would you do if Big Bird told you to smash up valuable property in your home? You’d do it, right? Well, not if this caller has anything to say about it!
Back in 2008 we were still airing the “Be More” series of PBS self-promotion ads. Apparently there was one in which a musician decides to “be more passionate” following a performance. But in doing so, he’s indoctrinating the children — the children! — in the ways of the vandal.
Call includes the classic “I won’t give you money” threat that always comes from people that never gave you money and never will anyway. [MP3 link]
[audio:https://gravitymedium.files.wordpress.com/2010/02/angry25021.jpgaudio/20081013-vandalism.mp3%5DSeptember 2008 — Everyone knows PBS is part of President Obama’s Bolshevik plot, right? Duh! But this caller thought he might turn our local station back to the righteous American way of the world by asking us, in his eloquent way, to remove our collective heads from our asses. Bonus points to this guy for suggesting — way ahead of his teabagging colleagues — that Obama would “kill us” if elected.
What sparked his ire? Well, the Democratic National Convention went on for 4 interminable days in late 2008 with blanket coverage by both our NPR and PBS colleagues each day. But the Republican convention was much shorter — by Republican choice due to the threat of a second Katrina in the opening day or so as hurricane Gustav approached the Gulf coast. Awkward!
But let’s not let facts get in the way of a pre-teabagging rant… [MP3 link]
[audio:https://gravitymedium.files.wordpress.com/2010/02/angry25021.jpgaudio/20080901-socialist.mp3%5DThis ad may not make sense to older viewers. But to Generation X and below, I can assure you this is how we live much of our lives today. Every physical phone book I’ve received in the last 5 years has gone straight into the trash or recycling. And if your business isn’t on the web, it doesn’t exist.
Gravity Medium 