Tag: cpb

Headed to CPB. Headed for community?

I’m headed to the CPB today for an all-day meeting tomorrow (Thu, Apr 15) at the mother ship, hosted and arranged by Rob Bole (aka @rbole).

Up for discussion amongst a small group of public media tech types? Collaboration and community, or at least that’s what I’m expecting.

Many of you can probably list conference after conference and presentation after presentation, especially in the digital media space, where we all swear to stay in touch and share project ideas and methods, but it just never seems to happen. And I’m as guilty as the rest!

Lots of smaller projects have popped up over the years, including the #pubmedia chats happening each Monday evening with the help of some public media Twitter luminaries. 😉

What each of the projects have lacked is either staying power or depth of collaboration, mostly driven by a lack of time to pursue collaborative work instead of individual (station-focused) digital production.

With the help of Allen Gunn, I’m betting on a great meeting and some sustainable work to benefit our communities and colleagues across the public radio, TV and web universe. Hopefully there will be more to report by the weekend.

A public media device?

With the launch of this new purpose-built GPS device (above) branded with Geocaching in mind, I got to wondering… Is it time for public media stations to consider contract design and manufacturing of purpose-built digital devices? After all, GPS units have been around for decades now, but this is the first major foray into the field that’s specifically designed around the Geocaching game and brand.

Sure, it’s probably too early for public media to actually build and sell custom devices, but it may be time to think about it.

Several years ago I saw a device from Colorado Public Radio designed to receive Internet streams from the station — and it had only one function: receiving the station. You couldn’t even point the device to another station. I don’t know if they ever mass produced the device, but I thought that was a fun little idea.

The public radio community has developed iPhone apps, of course — some impressive ones at that, with help from PRX, CPB and others. I imagine PBS may get into the game once the iPad is released — if the stations will allow it. Or maybe the producers will do it themselves, without PBS or station approval.

Can you imagine a full-screen interactive Frontline app with embedded documents, video clips, full episodes, links to online resources, live data and more? What a fabulous research tool, teaching tool, voter education tool and more! TV begins to look very flat, dull and excessively linear at that point.

Who knows if public media will go hardware — maybe software is enough. But let’s not think too small.

Mobile DTV? You have got to be effing kidding me

PBS, NETA, APTS and CPB leaders are out of their freaking minds if they think Mobile DTV will take off. All momentum is in the opposite direction. All of it. But go ahead — read the giddy predictions:

Public TV leaders at NETA predicted Mobile DTV will be used for simulcasts of live TV as well as weather alerts, datacasts of traffic maps and sports scores, radio with pictures and interactive brainstorms yet to come, CPB is backing a PBS experiment with a 24-hour children’s TV service.

Though commercial broadcasters are mum about their business plans, said CPB Senior Vice President Mark Erstling,  they agree that kidvid is Mobile DTV’s “killer app.”

There’s even hope that Mobile DTV will seduce 18-to-24-year-old “millenials” to watch news and public affairs TV, said Lonna Thompson, general counsel of the Association of Public Television Stations, speaking at the NETA Conference. A survey indicated their level of interest would double, she said, because they’d no longer be “tethered” to a set in the living room.

Mobile DTV may be able to do a tolerable imitation of cable: Planners say broadcasters in D.C. will air at least 20 different Mobile channels during the tryout this spring.

It can also do a limited imitation of video-on-demand by “clipcasting”—constantly downloading, in advance, an array of popular videos to be stored in users’ receivers—though it won’t let users choose among every video on the Web.

Where it may shine is fulfilling past visions of interactive TV that cable has failed to realize. If the mobile receiver is a cell phone, it can provide a return path for ordering pizzas, voting on American Idol or whatever users want to click

“There will be great businesses built in Mobile DTV,” predicted Andy Russell, senior v.p, PBS Ventures, at the NETA Conference. “We think the possibilities are enormous with this new platform.”

via current.org

QUESTIONS

  1. So the whole “alternative uses” angle on DTV never came true. What makes it likely to happen with Mobile DTV? And who’s going to pay for all that software development? TV stations can’t even make regular content in most markets now, but we’re going to hire traffic and weather and sports programmers for our little Mobile DTV channels?
  2. You seriously think that just by creating yet another distribution channel — one that competes with existing popular channels — millenials will suddenly get interested in news and public affairs programs? You’ve got to be f***ing kidding. “Oooh! ‘Washington Week’ on my mobile phone? Check it out Kayleigh!”
  3. So Mobile DTV’s big idea is to copy cable? Excellent business plan. You do realize most of the cable companies are monopolies with extensive infrastructure, right? They don’t make money by lining up channels alone.
  4. “Clipcasting?” It’s called YouTube! Perhaps you’ve heard of it? I have it on my phone right now! Besides — who’s going to curate that? More people we can’t afford to hire?
  5. Dear God you’re going to the “interactive TV” angle again? Jesus, that died 20 years ago and rightly so. TV is a largely passive medium. Interactivity is a web practice. Have you all learned nothing since the advent of the Internet? Ordering pizzas? Voting for “American Idol?” Really? This is the glorious future ahead if only we develop Mobile DTV?
  6. Great businesses will be built with Mobile DTV, huh? You mean like HD Radio has burned up the dials and made Clear Channel billions? Oh, right — they’re in the toilet along with the rest of the commercial radio world. But TV will kick ass with a new platform that requires new hardware, barely duplicates existing and growing functionality on other platforms, and has little to no value proposition for users, right? Sure. Sign me up.

There was a time, many years ago, when a kid — like myself — enjoyed smuggling a little 2.5 inch Casio TV into my high school study hall and getting fuzzy TV images of “The Price is Right” or daytime soaps or whatever was on. But aside from that experience I’ve never wanted mobile TV. Mobile video, yes (and I have that), but not TV.

Keep in mind that TV, including some of public TV, has turned into a broadcast wasteland, especially during the day when people are mobile. I’m going to tune in for “Judge Judy” for 1.5 minutes while I’m on line at the bank? Not likely.

The only shot Mobile DTV has is kids programming, and only from PBS. But is it a “killer app?” Well… if you define “killer” as the only remotely viable app for Mobile TV, done at cost in a noncommercial model, then sure. And Lord help us all pay for all the infrastructure this year and forevermore.

To understand why Mobile DTV won’t make it, just look at what kids are already doing today: they’re texting and using social networks and calling one another. They’re doing social things, not kicking back and watching TV. At most, they might refer friends to see a web video clip, but that will be something forbidden, not a great vocabulary lesson from “Word Girl.”

As 3G and 4G wireless networks (and WiFi) become truly ubiquitous, and our devices are always on the ‘net, TV will become increasingly quaint. The only likely users for Mobile DTV will be the very Boomers that won’t buy the Mobile DTV devices anyway.

And let’s not forget all the bold promises of DTV that remain unfulfilled, which we’re hearing yet again from our august leaders: datacasting, weather, sports scores, news, ad nauseum. The fact that “radio with pictures” was noted in the article tells you how desperate these folks are to get attention. And hey — where’s my MP4-encoded DTV broadcasts? When’s that gonna be done?

Finally, don’t get me started on the low technical quality of the proposed Mobile DTV channels. I have a 2-year-old Flip cam that shoots better video than could be displayed on Mobile DTV. How does this make sense? Disruptive technologies can indeed come along with a lower technical quality, but who intentionally builds a Ferrari and then dents it up, puts a speed governor on it and smashes the windshield to get different customers interested?

Today — the “day of the Tablet” — I encourage all the public broadcasters out there with an eye toward Mobile DTV to look at the real future: mobile apps, mobile web, mobile multifunction devices field-upgraded on demand with new software from the cloud. The web absorbs and carries all media, synchronously and asynchronously. Reverting to broadcast just doesn’t make sense in most cases, and where it does make sense, we already have technologies and deployed assets that work fine; they even work better than fine if you consider HDTV.

Mobile data is much more valuable to our society and economy than propping up a shrinking business model. Let’s stop fighting the losing DTV battle and start fighting for a public service media future that meets the needs of our community and meets people where they are and where they’re going, not where they’ve been.

The mission problem

On December 6, 2009 Rob Bole, the CPB’s VP for Digital Media Strategies, wrote a great post: The Mogul’s Dilemma: Our Mystic Guideposts to Failure. Highly recommended reading. I was reminded of it today in the MediaShift post that actually started with me and then ended with Rob while talking about the infrastructure needed for modern public service media.

Back in late December, when I finally read Bole’s post, I posted my own comments. I saw my notes again today and was surprised to see just how much I wrote. And rather than let the comments sit there alone, I wanted to capture them here on my site for reference. Here’s what I had to say in response:

I totally agree about operators and strategic thinkers as you’ve presented in your thoughts here. When I started in public media in 2004, I was taken aback by how risk-averse the system was in technology, but also in core services and mission. So while I’ve personally beaten the drum for moves toward web services, I’ve also come to realize there’s a very deep-seated problem in “the system” that hasn’t yet been solved in most places.

It’s a mission problem.

What I’ve found is a lot of folks who built their careers and even their personal identities within broadcasting. To ask them or — if you dare — tell them to change, to learn new things and to act in new ways is pretty much an insult to their finely-crafted sense of selves (even if you deeply respect their past work).

But I found more than just entitlement along the way. I also found a loss of Passion and Purpose.

Public broadcasting became a system, an industry, a business. It became broadcasting, it became TV, it became radio — the platform was the thing and identities were inextricably intertwined with the platform. I’ve worked with TV engineers that were irritated when asked to solve radio engineering problems because TV Mattered and Radio Didn’t. In a world defined by technology platform, how do you have a serious conversation about ethereal things like “mission?”

It seems to me that over the years the high-minded notions of the Public Broadcasting Act have been lost. There’s been a failure to renew the mission, to redefine it in modern terms and to find people passionately committed to it. “Broadcasting fulfilled that mission, so why does it need to change?”

It’s taken me 5 years to reach the conclusion that the Internet, TV, radio, newspapers — none of that matters. Those are all technology choices, and they’re all commodities now. What matters is what you do with them, and frankly, most public broadcasting companies and leaders haven’t committed to this new perspective yet.

But there’s one that’s on the way. KETC in St. Louis is transforming itself, little by little, into a company on a mission for its community. They’re learning the best ways to be the “operator” you call for in this post, and they’re doing it across media platforms and out in the community. They originated the “Facing the Mortgage Crisis” project, and they did it because their community needed help and they felt a calling to deal with the issue, not to curry favor with the CPB or other funders.

And it’s not been easy. Each of the projects they’ve undertaken in the last couple of years have been big risks. They didn’t have complete funding. They had to bring together teams from legacy and new units to get the work done. They had to invent new methods and go out into a community that they, like most stations, had largely ignored for many years, preferring to broadcast, broadcast, broadcast.

I would encourage you to help stations find their Purpose and build Passion around that. With those two things, the right operators will magically show up — they’ll want to be a part of that Purpose. The strategic thinkers will join up, too, because there’s plenty of strategy to work out once you have your broad Purpose defined (or re-defined).

Here’s something practical:

Ask stations the two questions I first asked when I joined a public media company back in 2004:

  1. Who are you?
  2. Why are you here?

Very simple questions. You might be surprised how many people across the “system” don’t have good answers.

But if they can’t answer those questions — without quoting a tired mission statement — none of the rest of the debate over operators or strategy will really matter.

—

P.S. I’ve never gotten a good answer to my questions. But KETC may be the first to at least SHOW us some answers.

Do your own work

Thanks to @stevesilberman I came across this little article about growing food locally in Britain:

Introducing Britain’s Greenest Town

Now, I’m already inclined to like these stories because I think local food will remain part of a larger localism trend over the next 10 to 20 years as we pass peak oil and go deeper into global warming’s effects.

But there’s a quote in there that caught my eye (boldface my own):

Incredible Edible was originally funded out of the participants’ own pockets. “We were very clear that we didn’t want to look at what grants were available and mould our projects to suit them,” said Mr Green. “We felt that what would work was to start with the town and what it needed. We’d look for money later on.” What the project leaders found was that a lot could be achieved with small amounts of cash. And awards and grants have followed…

This was something I saw in public media (and still see) that drove me nuts: companies taking grant money because it was available and the projects sounded mildly interesting, not because they organically developed a project in response to local needs.

We did it in Alaska when the stations took money to create a replication of the “Portal Wisconsin” project from several years back. No one really wanted to do the project — hell, the company didn’t even believe in the web as a viable platform to begin with — but there was $10,000 in cash sitting there, waiting to be taken. We ended up not doing the project and returning the money (thankfully). But that wasn’t the only time funny funding came along.

I worry about other projects (one in particular comes to mind right now) that drives public media firms to do work they shouldn’t really be doing.

Heres a concept:

  • find out what the community wants or needs; do a “listening project” like IdeaStream did a few years back
  • develop a project or service that would fit the community’s needs
  • if you really need cash to get started, then start smaller so you need less cash and can fund it out of pocket
  • get some early successes, then take your story on the road to raise more money if needed

Social media works this way, too. First, you listen. Then you talk. Then you get together to do something new as a team. Later you raise money.

I know there’s an additional desire to ingratiate one’s public media company with the CPB or with the Knight Foundation, so people sign up for projects that don’t quite fit but are “close enough.” And I know these projects are a time-honored tradition in the public media system — it’s just what everyone does.

But maybe that’s one of our problems. We’re not working for our communities, we’re working for someone else, somewhere else.

Let’s do our own work. And let’s start by listening.

Alaska public media falling apart

Updated 16 Sep 2011. Updates at the bottom of the post.

—

Things are tough all over the public media world these days. But if you think you’ve got it bad, you should try working in the Alaska public media world. It’s brutal.

In case you hadn’t heard or figured it out, I was fired from APTI back in March, along with our news director, ostensibly for failing to “align” with the CEO’s preferred — and secret — strategy of merging all the public radio and TV operations in the state into a single company (there are roughly 25 separate companies). We were firings #3 and #4 from a management team of 7, all in less than a year. The GM hired a personal friend to replace us literally the next day. Oh, and the rest of those 7 managers? Only 1 is left, and that position was demoted below management level last year.

So if you’re feeling down about pay freezes, furloughs or being laid off, just be glad you’re not living with this series of unfortunate events (and these are just the ones from memory)…

August 2008

  • APTI (Anchorage): Reorganization – General Manager (GM) fires Communications/TV and Development directors; no one hired to replace them

December 2008

  • APTI (Anchorage): Award-winning and beloved statewide program, “AK” is canceled, staff terminated

February 2009

  • APTI (Anchorage): GM decides a statewide merger of all public radio and TV stations into a single company is the strategy of the future; GM doesn’t announce his intentions to the rest of the company or the other stations in the state — stations that have been suspicious Anchorage would try this one day
  • KTOO (Juneau): It’s revealed — privately — that the Juneau-based stations are roughly $250,000 in the hole due to falling underwriting sales and other issues
  • KUAC (Fairbanks): It’s revealed — privately — that the Fairbanks stations and statewide TV service (AlaskaOne) lose roughly $1,000,000 per year, but the University of Alaska Fairbanks fills in the financial hole annually

March 2009

  • APTI (Anchorage): Strategy change! News/content and broadcasting/web directors fired; GM’s personal friend hired to replace them (a print journalist and professor with no broadcast or public media experience)
  • KUAC (Fairbanks): GM quits to take a job out of state; he’s not replaced

May 2009

June 2009

About that last item… I met with and worked with KYUK’s GM a few times. He was one of the good guys. He resurrected the station’s finances and dealt with the privations of living in rural Alaska — a far cry from his decades of work in the Lower 48. I won’t name him here as that’s not really my right to do so — you can look him up if you’d like. But I can say I sure wish he had taken the GM job in Anchorage back in mid-2007. Things could have turned out very differently for a great group of people that have persevered through so many challenges in the last few years. They don’t deserve the chaos they’ve inherited.

Crystal Ball Time

I have no idea what the future holds for public media in Alaska. Public radio — of the rebroadcasting NPR variety practiced in Anchorage — is probably pretty safe, barring straight-up mismanagement. Pubradio gathers a good chunk of change in Anchorage and the cost structure is comparatively light. Public TV is another story. The cost of merely rebroadcasting prepackaged material is excessive and traditional TV production is out of the question for pretty much all the stations in Alaska (without special project funding, which goes to outside contractors anyway).

Internet effects on the business models are definitely coming to urban Alaska, as are demographic shifts that represent brand new media consumption habits for which public media outlets aren’t really prepared, at least not here on the continent’s edge. Those changes will occur slowly, accumulating quietly until, one day, it’s just too late for the old guard to meet the new challenges, and that’s when public media either gets more government funding (a bailout) or it just disappears.

For the Alaska stations, and especially APTI in Anchorage, the biggest problem remains the same one I identified when I started working there in late 2004: You must answer two questions: [1] Who are you? and [2] Why are you here?

Those questions remained unanswered for my entire career in Alaska’s public media world, no matter how many times I asked or how hard I pressed for an answer. (The current GM thinks he answered those questions with a “strategic planning” process everyone regarded as a waste of time.) But without knowing, deeply, the answers to those seemingly-simple questions, it doesn’t matter what “strategy” you have — you’ll drift, you’ll live off the good intentions of past supporters. Without those two answers your future will be created by fate, happenstance, luck and disaster rather than by coordinated effort around a shared, meaningful goal that’s relevant to the world today.

But enough of all that. What happens next in the 49th state’s 50th year? Hopefully nothing worthy of adding to the harrowing list above. Public media up here needs a breather.

And maybe, one day, new leadership.

—

UPDATE: 15 Sep 2011

A few weeks back, the other shoe dropped. APTI and the other Alaska stations officially gave up on merging the stations together into a unified company. They are continuing to look at unifying the TV service.

This is both a relief and a vindication.

In the months leading up to my ouster, I was clear with the CEO in that I opposed the organizational merger concept, though I agreed that the TV services should be unified since they were so deeply and unnecessarily duplicative.

In place of pursuing a merger, I specifically recommended the organization spend its energies on reconnecting with the local community, not trying to create some mythical “all Alaska” media firm. There were so many things we could do to create meaning and value locally, in Anchorage, that we didn’t need to create a bunch of new work, namely beating back the obvious wishes of those local Boards and communities we’d have to take over.

Now that the merger push is dead, Alaskans that favor local public media can breathe a sigh of relief. Too bad it took 3 years of dragged-out talks and $88,000 of CPB money to get here. I should have just charged CPB $44,000 for the advice I gave on Day 1 and they could have pocketed the other half.

The last thing still under consideration: merging the TV signals into one. This is a slam-dunk and should have been pursued years ago. Oh, wait… it was!

Many years ago (the mid-1990s) 3 of the 4 Alaska public TV stations merged their signals into AlaskaOne. Anchorage was the only hold-out — they wanted to retain local control and — the real reason — local fundraising (cha-ching!). Back then, local PBS stations were pretty localized and raised a lot more money. But over the years all the stations converged on the same schedules as PBS tightened control over common carriage and everyone gave up local production and scheduling capacity as their fundraising and ad sales collapsed.

Today, merging Anchorage into the AlaskaOne family should just be done. The schedules are carbon copies anyway. Hell, I’ve been in favor of PBS just going all C-SPAN and taking the signal national and being done with it. But that’s another story. For now, let’s hope AlaskaOne finally captures Anchorage public TV and APTI turns its attention further and further toward local media and local public services.

Well, except for all the money made by rebroadcasting NPR stuff.

If 'newspapers' can die, then 'public broadcasting' can die, too

I’m so glad the newspaper industry is blazing the trail to either self-transformation or self-immolation in this new media world. Public media companies are being given a very close look at an industry in gut-wrenching transformation just before our own will undergo the same. The trail before us has been blazed, and we should be thankful.

Recently in Online Journalism Review, Robert Niles wrote a great link-bait article — It’s time for the newspaper industry to die — in which he explains why newspapers need to dump the word “newspaper” from their internal lexicon and psychology. He offers several reasons for this.

But the best reason centers on that favorite word of mine: Community. And the reason applies to public media, too.

Niles recognizes a fundamental shift in newspapers over the last decade: they’ve cut back on real community service while maximizing shareholder profits.

Great content and great tools are not enough to build the large, habitual audience that content publishers will need to maximize their opportunities to make money online, through advertising and sales. Even more than those two things, a website needs great engagement with its readers. And engagement with the public is something that’s been budgeted out of too many newsrooms over the past generation.

It’s time to bring that back. It’s time to do that online. And if a beloved label needs to be sacrificed to inspire the innovation that will enable this effort, so be it. It’s time for the “newspaper” industry to die. Because we all need the news industry to survive.

I would submit the term “public broadcasting” can take the same route to oblivion. One-way broadcasting can no longer be the point, even if that’s the most comfortable thing to do. Community engagement, public service, gathering, convening, whatever — that’s got to be the goal. Broadcasting is a tool, a means to an end of public service.

What we want from a “newspaper” isn’t fish wrapping or bird cage lining, it’s news, information, connection to events. What we want from broadcasting is pretty similar. But let’s not confuse the delivery system with the purpose. And let’s not believe for a moment that retransmitting someone else’s non-local, marginally-relevant content is something worth preserving in a world of on-demand access to all content anywhere.

—

Since entering the public media world professionally almost four years ago, I’ve always thought the Corporation for Public Broadcasting (CPB) was ripe for transformation (and not because of that Bush administration weasel Kenneth Tomlinson). Why? Because they need a name change and a mission reevaluation. It’s too bad the purpose of the CPB — funding and fostering public Broadcasting — has its instructions enshrined in law.  It’s making it difficult, if not impossible, to fund new projects. Consider this Q&A between IMA’s Mark Fuerst and CPB’s current president, Pat Harrison, at the recent IMA 2008 conference in Los Angeles (audio clip, about 1 minute):

[audio:https://gravitymedium.files.wordpress.com/2008/04/harrison-on-funding2.mp3%5D

Harrison gets it. Sure, she’s referring to reauthorization for CPB in Congress, but that’s just cover for avoiding talk about shifting funding out of pure broadcasting and into community engagement. (In fairness, the CPB has spent millions over the past several years on new media research and projects, but as I’ve noted before, we haven’t really seen any transformations.)

This is really too bad. Because while newspapers are stuck with an old term and a psychology that’s hard to shake, we have those challenges plus actual laws that govern a significant portion of our funding. To change the laws or create new ones to foster and fund community building and interaction via all available media may be politically impossible.

Public broadcasting's three-legged stool

I just commented on a post at Lost Remote (one of my favorite blogs) where they mentioned the NY Times article that has every public TV station manager’s panties in a bunch this week.

I didn’t comment on the validity of the Times articles ideas themselves — we can debate that separately (and perhaps I will). But I did try to provide a reality check on those folks saying we should de-fund PBS because it would be fine on its own.

It continues to surprise me how few people understand how public broadcasting is funded. To be fair, the funding systems are a nasty mess of spaghetti, so I can understand the confusion. But it’s not really that hard once you’ve been through it once or twice.

Continue reading “Public broadcasting's three-legged stool” →