Tag: NPR

On seeking trust in public media

Public media consultant Michael Marcotte posted about some of his recent work on ethics guidelines for public media employees and I was moved to comment. I started commenting directly on his blog, but realized — after 700 words — that I should really post this on my site and link over to it. No need to gunk up his comments.

Be sure to check out the source post — Ethics Guidelines for Public Media Employees — and related documents first. Got it? Then here are my comments.

I’m glad someone is thinking about this in the public media world, but I’m disappointed that traditional journalists got their hands so deeply into this document.

We don’t need a replication of existing “view from nowhere” positioning in journalism. We need fairness and disclosure, yes, but objectivity is not increasing public trust. NPR maintained traditional objectivity right through the right-wing attacks of the last few years and it neither illuminated those situation nor generated more trust in any corner. Objectivity-worship sucked the teachable moment right out of those manufactured controversies.

I could go on for a long time about the perils of objectivity, but Jay Rosen has that waterfront covered, so just read his stuff. Instead, I’ll focus on the real flaw I see at the heart of this document.

It’s related to the objectivity thing, but it’s much simpler. It’s right there in the Principles at the top of the list: “Seek public trust“. Three simple words.

  • Trust is good. We all want that. We need it. It makes the mission of public media organizations easier and more supportable. Trust is an unvarnished good.
  • Public is a pretty good word. I think we’ve lost touch with that word through its overuse; we don’t know what it means anymore. Does “public” mean upper-middle-class college whites? It certainly seems that way in public media. But let’s leave that old argument aside and assume the best around the word “public.”
  • Here’s the problem: “Seek“. You’re telling people to seek public trust. You’re advising that people angle for it, grasp for it, hope for it. By choosing the word “seek” you’re admitting that public media organizations must position themselves, marketing-style, as being trustworthy. They don’t have to BE trustworthy, they just have to seek the perception of trustworthiness. (It’s time to post more “PBS is #1 in public trust” press releases!)

When it comes to social media and real life — and I would argue when it comes to news — you either are trustworthy or you are not. You earn trust. You have trust. You can lose trust. But you don’t seek it. You don’t plan for it. “Seeking” to me sounds like someone who’s trying too hard to be my friend. It feels contrived. And contrivances are not trustworthy.

Those three words — “Seek public trust” — flow from a major problem public media organizations (and newspapers) face today: a collection of older executives that are working to protect an anachronistic empire, managers who’ve inherited a system that has a lot of trust built up from 30+ years of valuable public service, most of which was built before their time. They’re seeking public trust because they’re trying to preserve their own income and status.

Early public media leaders didn’t seek public trust. They just did trustworthy things. They were trustworthy people. Trust adhered to them over time based on the things they did. It wasn’t the color of their logos, it was the content of their characters that made a difference. Do you think Fred Rogers sought public trust? He schemed for it?

To take an unrelated example, look at Apple. Apple has tremendous levels of trust built up with millions of customers. They have a brand with worldwide respect. They’re the best at customer service. They have unparalleled product quality, design, and ease of use. People love Apple. Dis Apple “seek public trust” to get where they are? Did they market their trustworthiness? Or do they instead earn their trust with each well-executed product, each simple service, each box opening? Go look at the last 10 years of Steve Jobs’ presentations. Did he ever talk about trust? No. But he and the company earned it billions of times over.

In the case of social media, public media organizations should ask their employees to be trustworthy, be nice, deal in truth, share the spotlight, and promote — at least some of the time — a better world.

The long list of ethics rules should really be shortened to look like this:

  • Be trustworthy (e.g. think before you post, respect privacy, practice transparency, strive for accuracy and truthfulness, use your “real” voice, be nice, share)
  • Either maintain a healthy congruency between personal and professional behavior or at least recognize that your capacity for maintaining separate personal and private lives is inversely proportional to how public your professional position is
  • Keep in mind your public associations, even fleeting ones, may affect whether others are willing to trust you, so associate carefully for positive and negative returns

And that’s it.

The extra rules in the proposed document are designed for managers of an earlier era. I understand why they’re there. They’re all part of “seeking public trust” through manufactured objectivity and too-earnest striving for legitimacy. Which is a losing game in the long run.

Public media actors should be trustworthy, and let the rest take care of itself.

NPR working on fantastic new digital experiences

I’ve loved working in public media, but I gotta say there’s a lot of downtrodden and morose people out there just barely hanging on in this industry as it (and all media) undergoes tremendous changes. At least it’s felt that way to me.

But not at NPR. And good for them! They’re having a good enough time to laugh at themselves and share the jokes with us.

Others might consider this kind of tomfoolery a waste of resources, but based on my past experience in large companies, this kind of video is the mark of a company that’s firing on all cylinders and is being led by someone with a grounded sense of reality (not to mention a sense of humor).

There’s an unstated corporate culture message here: We work hard, we play hard; we enjoy our work and you should, too. I wouldn’t mind hearing — and seeing — that corporate culture at the office.

When you and your team are grounded like this, you’re much more likely to make good business decisions. Sadly, I’ve worked around some people in public media that take themselves way too seriously. For some, the media crisis times we find ourselves in are beyond our control. While no one asked to have their world disrupted, to believe you’re at the mercy of these times is debilitating and will lead, over the coming years to many public media failures.

So try a sense of humor. Work hard and play hard. And enjoy the video. I SAID ENJOY IT.

Note to any NPR web editors: I tried to use your embed code, but it wouldn’t work – the video wouldn’t show. So I’ve had to re-host the source video. If you get the embedding working again, let me know — I’d prefer to use your embed than host the video directly.

NPR CEO on towers, revenue and news collaboration

NPR CEO Vivian Schiller appeared at the All Things D conference this week and made some waves. I know John Sutton noticed something she said and didn’t like it. And I was puzzled by it. But let’s be fair — there were several issues she covered while talking with Kara Swisher. A complete liveblog-style capture is here.

Radio towers gone in 10 years?

The most surprising comment she made was her assessment that the business of distributing audio programming via radio towers would be largely gone in 10 years. Though not a direct quote, here’s the transcript-like version:

Some smaller affiliates weren’t really set up for digital, so we had to provide tools for them so they could be part of the process. Some of this was tools for photos, etc. But fundamentally, helping them deliver audio streams. Radio towers are going away within 10 years, and Internet radio will take its place. This is a huge change and we should embrace it. Mobile will play a big part. [emphasis added]

I’m as big into new media as anyone, but even I was shocked that NPR’s CEO would make such a bold statement. Perhaps it was a heat-of-the-moment kind of thing. I don’t know.

Certainly Internet-delivered audio streaming and audio programming (not to mention, video, text, etc.) is gaining ground on old-school delivery technologies. But a 10-year countdown on radio transmission strikes me as a bit fast. This is a generational change, a slow process. Consider the strikes against this prediction:

  • Audio programming, as practiced by NPR and her affiliates, is still a mass media experience — it’s not personalized or socialized to individuals. “We report, you decide” is the model. For that, mass distribution via radio makes a lot of sense. It’s more efficient for most use-cases in play today (listening during “down times” to and from work, running errands, at the desk, on weekends).
  • Car-based Internet access remains experimental today. Yes, I can take the iPhone in the car, keep it hooked to the Internet and stream audio, playing it back on the car stereo. But that’s still a wonky process only geeks could love. My 70+-year-old mother has an iPhone and loves it. But she’s not listening to radio on it. And certainly not doing that while hooked up in the car.
  • Mobile Internet access, especially at mass quantity, is getting more expensive, not less. AT&T’s repricing moves announced yesterday are part of that trend. Carriers, knowing the incredible capital expenditures required to build out towers, backhaul and more, can price their service in ways that lock out casual users. For those casual users, radio remains a free alternative.

And there’s more. But there are also factors that support Schiller’s contention from the user perspective:

  • New cars are already starting to get live Internet and “sync” capabilities. It’s still rare and a little pricey, but it’s here and it will grow. When your car has a simple media center in it that syncs (downloads podcasts) via WiFi when it sits in your garage or driveway, new possibilities appear.
  • The staggering majority of news is not real-time in nature and does not need live streaming. Therefore, a fast record/deliver model could supplant radio broadcast for almost all NPR programming. What if Morning Edition was delivered to the car very, very fast, and it was ready for you when you turned the key in the ignition for the morning commute? A super-fast podcast may be all you need 99% of the time. Local station? Not needed for transmission. Indeed, a local station would just get in the way.
  • It’s easy to imagine a phone/car ecosystem that will unite the two in consumer-friendly ways. I’m not talking about hands-free speakerphones, but much more. Consider the possibilities when a car with WiFi, Bluetooth, media center and GPS functions unites with a WiFi/Bluetooth/3G smartphone and Internet access that’s both broadband (WiFi at home) and narrowband (3G) in nature. Non-live programming goes broadband. Live programming — when needed, which is rarely — comes in via narrowband on demand.

10 years sounds like a short time. But in the technology world, it’s a near-eternity. Consider what Google looked like 12 years ago (1998):

All in all, you can count me as a skeptic on the “gone in 10 years” idea. But I’m delighted someone in a powerful leadership position is thinking big. To me, the real question is when will we cross the line at which point radio technology investments become a liability rather than an asset?

The Battle Royale of Network vs. Stations

Aside from the user-centric and technology issues are the financial and “power” issues. Be sure to read John Sutton’s post where he starts to look at this. Though Schiller talks about collaboration in the news production and distribution business that includes local stations, those notions remain largely ethereal. Setting aside the Argo Project — it’s both too tiny to demonstrate meaningful results and it’s being done with Bryant Park Project-style largesse that cannot be sustained — what work is NPR preparing to do to bring station leaders along when it comes to mission and revenue? Not much that I can see today.

Because the problem isn’t with NPR. They’ve got the digital talent. They’ve got the lion’s share of reporting capacity. They can aggregate advertisers and listeners at scale. Though they couldn’t stay the same size, they could make it on their own without the stations. The problem is with the stations.

Stations have gotten fat and happy buying NPR stuff (even at highway robbery rates) because the audience loves the content and enough of them give money. Plus advertisers like pubradio demographics. It’s working. TV is struggling to survive while radio is largely doing okay. But stations aren’t doing what Schiller appears to want: significant local reporting that would allow for news collaborations network-wide. For her notions of a news network to work, someone outside NPR has to be producing news content and sharing it. Too many stations have too little capacity (or none at all) in this area. And many stations funded by CPB are music-primary or heavily music-based, taking them further from public service news.

So we’re left with a hinted-at battle between the network and the stations over money, power and mission. Or rather, it’s a re-ignition of an old battle that started when the Internet burst onto the scene 10 years ago. Given that NPR’s Board is largely populated with station management, Schiller could be in for some interesting conversations in the months to come.

All this said, readers should note a portion of the Q&A session from her appearance at D8:

Is there a way to support NPR without supporting the local station?
Schiller: No, not really. The lifeblood of NPR is the local station. You’ll note we always route the membership drives through the local station. However, we do have a philanthropic support through the NPR Foundation, but that’s not for small individual donations.

But the listener can go directly to NPR in the Web model, and doesn’t need to go to the local affiliate. So what’s the local affiliate’s role in the new paradigm?
Schiller: The fact that so few journalists are covering state and local news is scary. We’re committed to providing that local coverage via the affiliates. “We’ve got to have that local coverage, and NPR can’t do it….To the extent that [local coverage] doesn’t suit your needs, then we have to work together to make it meet your needs.”

News Collaboration and Revenue Streams

While we’re on the subject of Schiller’s comments, be sure to check out this video clip in which she talks about collaborating on news content and on pubradio’s revenue streams:

http://s.wsj.net/media/swf/main.swf

Personally, I’m enamored of Schiller’s vision for the future, of a true news network in which the far-flung nodes are as active in the news process as the central, and to each his own strengths.

But I think that model, and the business operations required to make it go, look extremely different than what the system looks like today. So different that current station management will likely fight it with all their remaining power.

Because yes, the towers will go (too expensive), the middle management will go (too wasteful) and you’ll be left with journalist-bloggers focused on community news that operate local public service networks and both report and instigate reporting from others. Plus you’ll have some sales people and technical web people. In many communities it won’t look like public radio at all.

We just don’t know how fast all this will happen.

MacBreak Weekly explores NPR/station disintermediation

On each MacBreak Weekly — a podcast focusing on all things Mac (and iPhone / iPod) — the host and guests make “picks of the week” in which they highlight hardware or software from every imaginable corner of the Mac and iPhone universe. Some stuff is small, some stuff is big, some is expensive and some is free. This week one of the guests — Alex Lindsay, a videography and special effects pro — picked the tremendously popular NPR News iPhone app (currently #4 in the free News apps category in the iTunes App Store).

In discussing the NPR News app, host Leo Laporte and Alex lavish praise on NPR itself for doing such a great job meeting the needs of Internet users that want access to NPR News and other public radio content and stations. They also rave about This American Life (currently the #2 podcast in the entire iTunes podcast directory) and the heavily revised NPR.org.

But then things get interesting.

Laporte and Lindsay don’t stop with reviewing the app or praising NPR. Together they demonstrate both tremendous insight and notable ignorance of how public radio is architected in the U.S. Here’s what’s right and what’s wrong in their discussion:

Right

  • The NPR News app, combined with the new NPR.org, is one of the most advanced distribution approaches in use by a major media company today.
  • Livio is offering an Internet-connected radio with built-in NPR branding and features ($200).
  • NPR was afraid to offer fully atomized programming elements via the web in an on-demand fashion for many years due to fears of station backlash, and resisted that through the early days of podcasting, despite prodding from Laporte and others in the tech world.
  • Donations from listeners are still primarily directed toward stations, not NPR itself, and national producers reinforce that notion currently.
  • NPR has done what many media entities have not done: face the future and make significant changes to the way they distribute content, answering the requests of listeners, even if it means stepping on local station toes.
  • NPR produces industry-leading audio programming; it’s the “gold standard” in audio production and other professionals use it as a benchmark for their work.
  • This American Life includes advertising in its podcast (it may be “sponsorship,” but it sounds to listeners like advertising). Laporte also realizes that advertising in a podcast gets around FCC regulations governing nonprofits and broadcast advertising.
  • This disintermediation — content flowing from producers to listeners directly, without local stations — could be “the beginning of the end” for NPR stations across the country.
  • Given the way content is produced and distributed in this new model, there needs to be a “reversal” of how the system works, in that NPR should pay local station reporters for news gathering (this is also listed below in the “wrong” section).

Wrong

  • Alex says the app is “either free or $0.99” — it’s free, no question about it.
  • All Things Considered is not produced by a network other than NPR — it’s not from APM, it’s not from PRI, etc.
  • Lindsay suggests that NPR should be paying local reporters for their reporting. What he doesn’t know is that NPR already does this, it just does it on a pay scale and frequency that’s not sustainable for local journalists.

Given how badly most people understand the public radio system in the U.S., they get a ton of this stuff right. And they instinctively know how the disintermediation game works — Laporte used to work on the defunct cable channel TechTV but today has built his own network of audio (and now video) podcasts and streams, amassing more than $1,000,000 in annual revenues for his 2-4 person multimedia production house. (For the record, he’s also a commercial radio broadcaster.)

“The Reversal”

I was shocked by Alex Lindsay’s suggestion that the economic model on which the network/stations system works should be turned on its head. That’s something I’ve been saying since about 2006, once I realized that the content power rests with NPR, but the radio distribution power and the social relationship power rests with geographically-bound stations.

I’ve been laughed out of more than one conversation when suggesting NPR should pay stations to distribute their content. Or at the very least, NPR should be passing its content to stations for free or for the cost of operating the distribution system (PRSS / ContentDepot).

Today, stations pay anywhere from tens of thousands to millions of dollars annually to NPR for the “privilege” to carry their content (depending on market size and lots of other factors). That’s the bulk of NPR’s income: fees collected from local stations. That’s why you pay your local station and not NPR (although NPR does sell advertising space nationally and they do seek high-dollar gifts from rich donors).

Some think the annual CPB operating grants go straight to NPR and PBS, but they do not. Only tiny bits go to a few specialized programs or services at the networks — the vast majority of CPB’s money goes out to 600 public radio stations and 350 public television stations every year (67% to TV). That model has been in place for decades.

But it’s time we rethink this model. Maybe we don’t need a total reversal of all the flows. But the balance of power has shifted dramatically into the hands of the major national producers at the same time they’ve sucked the life out of most local public media outlets in the country with their incredibly hefty (extortionary?) fees. Money collected locally keeps the lights on and pays the national producers, but it affords precious little local production of any sizable amount or quality.

This has to change. Or we might as well just nationalize the system, a la BBC, and get it over with. Either approach can be made to work, but the current model doesn’t match how the world works in the 21st century.

Listen for Yourself

In any case, check out the conversation to hear these comments and insights from outside the public radio universe. It starts around 1 hour, 20 minutes in the original podcast. Or just listen to the excerpt I’ve clipped here (or click the play button below). The excerpt is about 5 minutes long (MP3).

Should public media make Education its mission?

UPDATE: I added some comments about what “education” means to me at the bottom of the post.

O'Reilly RadarAn interesting new article was posted last week that caught my eye (thanks to @kevintraver):

A More Public Role for Public Broadcasting: Education
by Dale Dougherty / O’Reilly Radar

The gist of the article seems to be that public media — though Dougherty focuses almost solely on public TV — should use it’s ample broadcasting bandwidth to focus on educational content, from traditional kids programming up through lifelong learning and civics topics. Using TV is considered better than using the web for accessibility reasons (which broadly makes sense given the cost of broadband in this country).

While I like the idea in broad strokes, I think Dougherty is missing a lot of insider knowledge of the industry as it exists today and how it’s funded. So I submitted a comment to the site that goes like this:

This is a nice idea that will never happen. At least not without a huge change in direction for public media and government (i.e. voters).

Whether or not education / lifelong learning was in the 1967 PBA is now irrelevant. Public media institutions have drifted far from education over the years and aren’t coming back. Why? Because education doesn’t make enough money to be self-sustaining. Which is why taxes pay for schools and students pay for college.

With all due respect to Mr. Lippincott and other former colleagues in public TV, let’s get real. PBS’s best work is done in children’s programming and it’s marginally educational. The only way it’s strongly educational is with deep parental involvement (rare) or direct classroom tie-ins in schools (limited for political and time management reasons).

To make the Education mission a reality in public media, taxpayers would have to agree to foot the bill of perhaps $1-2 billion annually. That would be cheap for what we could get, but not likely. Further, it’s becoming very clear that education via online video and other means is exploding and to do this work via TV is anachronistic if not downright wasteful.

The short-run plan for PBS: keep doing what it’s doing until it collapses financially (by 2015, I’m betting). Once that happens, the children’s programming will remain in a reformatted PBS, the news content will go to a reformatted NPR, and WGBH will gobble up the rest and become a national superstation.

If, on the other hand, you consider quality news a form of education (which, in truth, it is), then you’re talking about NPR for the most part, and they’re the shining hope for public media.

I’m big on having a bold mission, articulating it and making meaningful community impacts. But my take is that well-done news that intelligently informs the electorate in times of turmoil (say, the next 25 years) is more supportable and more meaningful than trying to take on the education monster, in which everyone has opinions of what should be done but no one is really in charge and everyone is underfunded.

—

UPDATE 14 Oct 2009 2:30am EDT

After a Twitter exchange with @MarkRyanWFWA (follow him!) I realized that I may be defining “education” more narrowly than others would like.

For me, education is a fairly systematized approach to providing information and then following up to ensure the information was understood and can be practically applied. So when I say public media should not adopt education as its primary mission, I mean it. I just mean it in my own way.

Of course, “public media” can even be debated as to its meaning. In it’s largest sense it means creating / curating / sharing media in service of a public good. That’s great, but I do think for practical reasons we have to sharpen our missions much more than that. To me, that means news and information aimed at already-educated (to some degree) people to allow them to live their lives more successfully and make decisions as citizens that have positive impacts.

Education is definitely a public good. I just don’t think public broadcasting, as it moves to public media, should focus exclusively on that mission.

Back from the dead / digital collaboration

It’s has been — and remains — insane at the office these days. We’re in the midst of a pledge period for TV, we’re preparing for another one in FM, and for the most part it’s my first run-through these events as the person ultimately in charge of our streams, so there’s a learning curve. I’m finding it easy to pick things up — it just takes time. Plus, the company is still shaking out some of the changes from about a month ago as we radically redesigned the management structure. So far, so good.

I’ve been neglecting Twitter and Facebook and this site for nearly a month as these events have played out. Luckily, it’s kind of a quiet period in public media as folks work through pledge drives and just get back into the non-summer swing of things.

Yet this past week a critical post went up from Dennis Haarsager that’s required reading for pubradio folks and I think for public TV folks as well:

It makes a good deal of sense to me, as it gives a revitalized reason/purpose for national/local collaboration, as opposed to simple distribution. I’m not quite convinced it can be successful, but it’s got a shot if a critical mass of system leaders get on board. I know I’m paying attention.

That said, I’m concerned about future collaborations of all kinds, especially in the wake of a semi-private discussion in which I participated recently.

It seems public media’s chief difficulty today is not one of distribution, but one of mission. Why are we here, really? And do we all share the same response to that question? “Public service,” is not a real answer. We need a product, a specific service that can bind all of us together.

Personally, I think that’s news. I’ve railed against the national TV news media before for their lack of real public service, and I’ve suggested that public media’s greatest strength comes from news.  Not music, not arts and culture, not high society, but news. (Those other things are nice-to-haves, but they aren’t core things around which we can easily collaborate on various geographic or business scales.)

What does news, as a primary mission for public, have going for it?

  • The Associated Press is breaking down as newspapers and stations — including my own — tell the AP to take a flying leap with their high costs and their regurgitated stories
  • Newspapers are distracted as their profits crumble and they seem unable to find a way forward
  • TV news is an abysmal, rancid landfill of time-wasters and poor information
  • New low-cost journalism methods (not necessarily bad stuff, by the way) is on the rise, both in video and print, offering us new opportunities
  • Digital exchange of information and finished media products has never been faster, cheaper or easier
  • We have a public service mission unparalleled in the commercial world — a world setup to distribute commercials, not thoughtful information

NPR grew as media consumers discovered that quality news and information was, in fact, a good thing to have around. It grew in an otherwise toxic radio environment.

We have a chance, now, I think, to develop this shared mission and build collaborative structures around that. At the moment, Haarsager’s initial diagram (PDF) speaks to a broader service set than news alone. But keep the mission focused and the distribution / collaboration system begins to make sense.

Anything new that proposes to simplify collaboration in an ecosystem of diverse and often competing missions probably won’t get us very far.

Not to be repetitive, but… NPR + PI = ?

Back on the 31st I mentioned the NPR purchase of Public Interactive (PI), wondered what the meaning was and hoped for some announcements or details from NPR. Since then there’s been more discussion out there, including a rather long post by Robert Paterson as well as a short one from Sue Schardt. The NPR CEO himself, Dennis Haarsager, posted on the topic as well, including…

I will have a lot more to say about this, how we got here, where we hope to go with it, and who the key players have been in this multi-year effort to extend public media’s impact in a future post.  PI will continue its current range of services, but it would also be useful to think of it as the beginnings of a new digital division within NPR which will operate with the same culture of neutrality as has characterized public broadcasting’s satellite distribution systems for decades.

That’s encouraging, but vague. Knowing Dennis’ capacity for system design and strategic thinking, I definitely feel better that he’s at the helm, but I sure would like more details on what’s behind the purchase.

In the mean time, I’ve exchanged private Twitter messages and e-mails with a few folks outside and inside NPR. To date, either no one knows what’s going on with the purchase or they’re not willing to say. Very odd. A major purchase like this would, presumably, be backed up with a “big idea” or a plan for the future, and you’d think people would be excited to talk about it.

So I’m still in the camp of “huh?” when it comes to the NPR / PI deal. I’m not against it, but I’m not seeing the value yet. I’m hoping Haarsager in particular can shed some light in the coming weeks.

—

But I’ll be more specific: I’m not interested in more web templating services from PI or any other vendor. They don’t really help me provide valuable, organic, human-scaled interactive experiences for — and with — my community.

My station’s use of any media platform must be authentic and must be “tuned” to the rhythms of the platform and the needs of the community.

So if I’m providing interactive web services, they need to feel organic, natural, part of the web’s fabric and not a “patch.” The PI offerings have, in my experience, felt like patches. They were designed for stations that had no “digital natives” on board and could not or would not invest in next generation services, but still had to have something on the web. A noble goal in its way. Unfortunately, such services encourage stations to treat the web as an afterthought, as a necessary evil, not as a next-gen media platform that operates on a new set of principles.

As tools on their own, the PI services are fine. They work as advertised (which is more than can be said for a lot of software). But they all have the feel of “made somewhere else” and “commodity package we bought just to get this done.” It feels hollow. Ning sites feel more organic.

If NPR bought the PI toolset and services with the idea of just selling them to stations as PI has done since inception, then this deal makes no sense; then it’s just a game: PRI owns it, then NPR owns it, maybe APM is next or PBS or whatever. But if NPR plans to use the skill sets resident in the PI staff to go in some new directions — more like API stuff, less like web templates — then this might make a ton of sense, and it’s a service I’ll want to use.

Too bad NPR already had a smart web services team in-house, unencumbered by the legacy PI business model. NPR could have started in-house with the team they have. Although I suppose buying PI gives you political cover while you develop these services. NPR Board and management can focus on traditional PI operations while substantial behind-the-scenes API / utility development costs are incurred. Maybe the PI purchase is just a new media red cape keeping the old media bulls distracted.

Am I being too cynical here? What am I missing? And when do we think NPR will come out and say what their plans are for the PI purchase?

NPR + PI = ?

I started writing Thursday afternoon about the NPR purchase of Public Interactive, but I figured I’d better stop. I have experience with both entities, I’ve read the press release, but I’m going to give the NPR and PI community 24 hours to express their thoughts first.

Because, at face value and based on the PR piece, I’m baffled as to why this is such great news.

The only way this purchase makes sense is if there’s something new NPR is planning that didn’t get described in the press release.

Please, public media blogosphere and Twitterverse, educate me! Can you complete the equation in this post’s title?

Former NPR digital chief Thomas moves up at Etsy

Back in April I mentioned the departure of Maria Thomas from her digital post at NPR. She left to join handmade crafts marketplace Etsy as their COO.

Well, just a few months laster she’s now CEO, as noted on the Etsy site and by Fred Wilson, venture capitalist and blogger extraordinaire.

Congratulations to Maria and Etsy on great news!

It makes me wonder what might have been had the stations and NPR actually agreed to do something in the wake of the New Realities conversations a couple years ago, conversations in which Thomas participated deeply. Had Thomas stayed at NPR, she could have kicked (even more) serious online ass for the network, but instead NPR, via the Board, has signaled the importance of the “R” over all things digital, especially in the BPP cancellation.

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Someone I bumped into late this week with knowledge of the public radio system commented that the stations need to get out of NPR’s way and let it grow and mature. I couldn’t agree more — and I work at a station, one that ostensibly could be “hurt” by NPR’s evolution. A strong, vibrant, changing NPR would be good for everyone.

Here’s the thing… NPR’s future success cannot come at the expense of local stations if they are truly engaged with their communities. If NPR built direct relationships and funding deals with the public,  that would only cut stations out of the picture if their local community relationships were weaker than the ones NPR could build. If that’s the case — if NPR’s success really would be your station’s death — then just what are you doing in public media anyway?