Media Evolution

Seth Godin on the evolution of every medium, when applied to the television industry: TV used to be driven by the guys who knew how to run cameras and transmitters. Then it got handed off to the Ernie Kovacs/Rod Serling types. Then the financial operators like ITT and Gulf + Western milked it. And finally…

Economics of Abundance

Here’s what most public media outlets still don’t get — especially in the corner offices. If you get this economic concept, you’ll understand why creating media and throwing it out there isn’t enough. There are two scarcities that public service media firms can utilize immediately, and probably more that haven’t yet quickly come to mind:…

Tending the Public Media Tribe

If you’re not reading Seth Godin, you’re not paying attention to the future of successful public media. Godin doesn’t address public media directly, but he does address issues of marketing and community and the economics of making money through the products or services a company provides in a new media world. Godin talks a lot…