Required Reading: 2008-04-11

I’m starting a new feature called Required Reading. I already offer what I call the Media 2.0 Reader (in the sidebar) that tracks selected reading from around the web (via Google Reader). Required Reading will represent the best of the best. Frankly, I wish I’d written these pieces! Today, two pieces of Required Reading with an economic…

Inverted orbits

I’ll be explaining and exploring the purpose of this site in the coming days, but before I get into it too deeply, I want to start with a quote from the incomparable Umair Haque: “…connected consumers … want firms to be citizens of their microcultures.” This notion and its implications are the central subject of…