One of the things I’ve found my traditional pubcasting colleagues have trouble understanding is the difference between the words community and audience when it comes to discussing Media 2.0 strategies and modes of action. It’s a critical distinction, as understanding which type of group you’re serving completely changes how you’ll approach what you do for them (or with them).
Mindy McAdams, online journalism professor, pulling a quote from Clay Shirky’s latest book, points to the key differences between having an audience and participating in a community.
Gravity Medium 