Two astonishing things:
- Texting (SMS) is far more popular than searching Google (communication beats search)
- This is only the beginning — let’s see these counters in another 5 or 10 years
The conclusion? Mass media is shrinking rapidly at the hands of participatory media. It’s not absolute (one kills the other), but it is a complete reshuffling of the deck.
Are you connecting in your public media practice, or are you broadcasting?