Back in February 2007 I was blown away by Michael Rosenblum, keynote speaker at the Integrated Media Association conference in Boston. I’ve shared this video on DVD, shown it to colleagues and helped the IMA post it to their web site back then. But it’s buried at the IMA site and it deserves much more play. So I’m resurrecting it here.
I was actually running the cheap camcorder at the event, in a dimly lit hotel ballroom from about 50 feet away off to the side — so the video itself is blah. But the audio is awesome because it was professionally recorded and I was able to merge the blah video with the fantastic audio. Makes all the difference.
Blurry and dim video aside, Rosenblum’s presentation is mesmerizing. His grip on historical stories brings to life the peril that’s present for traditional TV broadcasters and TV producers, including public broadcasting companies. This is must-watch stuff if you’re in any way involved in TV or video.
Rosenblum on Video News
Sing it brother! Rosenblum instinctively understands the next wave in both local video news production and local advertising production. While working at the stations in Anchorage, I proposed that we develop a democratized advertising platform to allow folks to write their own material, submit it online and pay for it instantly. Why aren’t we doing that today?
Rosenblum on TV Economics
Everyone in the PBS community knows that stations and the network screwed up when cable became a major national media distribution force. PBS should have been allowed an encouraged to develop a multi-channel national content distribution system tailored to the cable world. Too bad we missed that boat. And now, with hundreds of cable channels and millions of web outlets, video economics have jumped and it’s time we rethink our work.