What’s difficult is changing your attitude. Instead of speed dating your way to interruption, instead of yelling at strangers all day trying to make a living, coordinating a tribe of 1,000 requires patience, consistency and a focus on long-term relationships and life time value. You don’t find customers for your products. You find products for your customers.
This is a monumental challenge for public broadcasters.
You already have donors, but are they in your tribe? Do you have a tribe?
Are you ready to lead the tribe and not just find folks that want to give you money because they feel good about your broadcast schedule?
I know lots of folks think it’s the same thing. But it’s not.