Yelvington on paywalls and community

I recently told public broadcasters, er… I mean public service media folks, to ignore the paywall option. Don’t do it. And while I stand by that assertion generally, the invaluable Steve Yelvington has a much more nuanced take in his piece Thinking about a paywall? Read this first. It involves this little chart, and there…

A new ad game in town

Awesome new entrant in the online advertising biz. And their debut self-promotion piece does more than promote — it actually teaches. Are you paying attention old-school advertisers? How about you public media? Do you understand how the web isn’t broadcast? There are a few at NPR that get it. What about the local stations?