I recently told public broadcasters, er… I mean public service media folks, to ignore the paywall option. Don’t do it. And while I stand by that assertion generally, the invaluable Steve Yelvington has a much more nuanced take in his piece Thinking about a paywall? Read this first.
It involves this little chart, and there are lessons for those that would create both a popular general web destination and an online community, all in one. Highly recommended.