Local TV ad revenue down 27% in Q1-3 of 2009

For the first nine months of 2009, network TV was down 10.7%, syndicated TV was down 2.8%, and local broadcast TV was down 27.4%, producing a total broadcast TV loss of 15.7%.

Some of the downturn is the loss of election advertising revenue, but not all of it. I can’t wait to see the 2010 vs. 2009 numbers next year. All predictions are pointing downward, though. If all you do is broadcast, and you don’t really care about building community, this is your future.