Om Malik posted the following video by Jesse Schell and raved about it over on Giga Om. And rightly so. It’s a 30-minute roller coaster ride of ideas about the “experience economy,” authenticity, gaming psychology, Facebook, and the future of social media and possibly even society. I still need some time to wrap my head…
One thing I cannot abide is prevarication. It’s why I’ll never be a successful politician (or an unsuccessful one, for that matter). So it irks me every time a public broadcasting leader gets up in front of a crowd and trots out the old chestnut of how public broadcasting — especially public TV — is…
I recently told public broadcasters, er… I mean public service media folks, to ignore the paywall option. Don’t do it. And while I stand by that assertion generally, the invaluable Steve Yelvington has a much more nuanced take in his piece Thinking about a paywall? Read this first. It involves this little chart, and there…
Awesome new entrant in the online advertising biz. And their debut self-promotion piece does more than promote — it actually teaches. Are you paying attention old-school advertisers? How about you public media? Do you understand how the web isn’t broadcast? There are a few at NPR that get it. What about the local stations?
If you want to get your product noticed going forward, you may just have to do something bold, original and — surprise! — long-form. No 30-second TV ads here. The gift is predictable. Even mundane. But the delivery of the message is innovative, entertaining and hilarious. Small version Large version Going viral is hard. But…
