Tonight at 11… Sweeps can KILL you!

Found via Lost Remote, this Idaho Radio News post includes one of the funniest (and saddest) send-ups of local news promotions in commercial media.

[audio:http://idahoradionews.com/go/wp-content/uploads/2008/03/sweepscankillyou.mp3%5D

Can you imagine a public radio or public television station doing a promo like this? Of course not — it’s the polar opposite of the public media ethos.

Perhaps one of the ways to define public service media going forward is to declare what we are not.