So I’ve hinted at it via Twitter over the past couple of days, but not spoken openly until now.
On Thursday, August 14 we began, in earnest, the reorganization of Alaska Public Telecommunications, Inc. (APTI) in Anchorage, Alaska. APTI is a public media company that operates KSKA Public Radio (FM 91.1), KAKM Public Television (Channel 7) and the Alaska Public Radio Network (APRN). APTI is both an NPR and PBS member and APRN is a statewide news network composed of about 24 public radio stations.
At the moment, I’m kind of exhausted from the many conversations and meetings swirling around this change, so I won’t go into much detail now. I’ll stick to the headlines now and try to do a longer explanation this weekend.
First off, I’m now in a new position. A position so new it has a non-traditional title: Vice President, Community Media Streams.
We’re organizing the company in a completely new way, using four divisions:
- Community Media Streams
- Media Production
Previously we were arranged into platform and functional units with a total of 8 people at the “management” table, including the CEO. Now our “managers” number only 4. The old breakdown:
- Broadcast Engineering
- Information Technology
- Finance & Administration
Much of this organizational structure stemmed from the two mergers that created APTI as it stands today. TV and radio uneasily merged in the early 1990’s. APRN was merged into the company (by necessity, I would contend) in 2004. Since each merger, the units have largely acted alone — and have competed for resources.
The primary collapse is to bring together radio and television and the web — to date just a subset of my duties — under a single manager (me). Other public media companies have called this a “Chief Content Officer” or some nomenclature like that. We decided to split what others might call “content” into streams and production because we felt the two were fundamentally different things. Media Production makes programs. Streams creates experiences.
I’m falling asleep as I write this, so I’m going to stop here. There’s much more to say, probably this weekend and, really, for months to come. In the mean time, here’s the formal press release (PDF) crafted by our own CEO on Thursday afternoon. It’s intentionally brief and vague. We have longer docs we’ve been developing internally.
More later. And thanks to all the Twitter pals out there that patiently waited to hear more!