Broadcast Schedule vs. On-Demand

…with the 18- to 34-year-old crowd, who have shown undaunted support for Mr. O’Brien, a time slot is as relevant as which brand of frying pan your favorite restaurants use to cook your meal — maybe it makes a difference in the kitchen, but 99 percent of the patrons just want good food.


This quote is from a great little piece posing the question: Should Conan O’Brien take his show directly to the web and give up on TV?

O’Brien has made the comment that the 11:35 p.m. time slot is the core concept of “The Tonight Show.” I hope, for his sake and comedy’s sake, that was just guff that was part of his fight with NBC.

If O’Brien really believes the schedule is the thing, he won’t just quit NBC, his TV future will be cut short.