The New New Advertising
December 16, 2008 by John Proffitt · 1 Comment
If you want to get your product noticed going forward, you may just have to do something bold, original and — surprise! — long-form. No 30-second TV ads here.
The gift is predictable. Even mundane. But the delivery of the message is innovative, entertaining and hilarious.
Going viral is hard. But when people have the power to banish ads from their content, it may be the only solution.
For the last 15 years I've done what comes naturally to anyone with degrees in English, earth science and education: I taught high school for a year then worked as an IT pro in healthcare, banking, consulting and government contracting (of course!). But I also spent nearly 5 years in Alaska's largest public media company, taking the traditional radio / TV / statewide news operation online and realizing traffic gains of more than 700% in just 18 months. These days I simply turn over the occasional public media rock and tell you what I see.
This was very clever – partly because it also talked about the truth – the eternal war of the sexes and how us poor men don't get it – laughed out loud!